His work comes mainly from an interest in British urban scenery. Using his photos as a guide, he aims to paint something a bit freer than photorealism while keeping the mood of the place photographed. Simon says: «Aesthetically speaking, my main message would be that beauty is much wider than conventionally accepted — arguably universal — and not something confined to elegant shapes or particular types of subject. I look to combine what for me is the visual appeal of my preferred locations with a sense of contemporary malaise».