Juan Alvarado, or Juanete (his artistic name), is an artist from Cali, Colombia, based in Bogotá. He has worked as a creative director in different advertising agencies, as a director of television commercials, video clips, and short films, and course, as an artist. His artistic work involves finding new graphic concepts dealing with the film industry. The idea is to alter and play with the codes we already have established and give continuity to characters we already know in the movies, mixing them with other characters or situations. Juanete brings these images to our collective reality, to themes and human feelings that become a constant indagation in nowadays context.