Mathieu V. Staelens (b. Ostend, 1980) works and lives in Antwerp. Currently, his work mainly consists of a drawing technique and recipe developed in-house since 2009. It offers a new aesthetic experience, allowing the pigments to staple themselves and rendering a surface reminiscent of powdery velvet. Content wise fashion and lifestyle magazines were a constant source of materials for Mathieu’s works, perceived from the questioning of happiness. An exploration and research of what the artist likes to call ‘the personality industry’ in all its facets forms the conceptual framework of his artistic work.