Source: Artsper.
If you were born anywhere between 1997 and 2010, you’re part of Generation Z. If you work in the art market and aren’t already pushing your marketing strategies towards Gen Z, you should be. But how, as a gallery or artist, do you tap into an audience who is only just emerging into the world of buying art? Artsper has put together a guide on how to boost engagement from a Gen Z audience.