If you were born anywhere between 1997 and 2010, you’re part of Generation Z. If you work in the art market and aren’t already pushing your marketing strategies towards Gen Z, you should be. But how, as a gallery or artist, do you tap into an audience who is only just emerging into the world of buying art? Artsper has put together a guide on how to boost engagement from a Gen Z audience.
BE OPEN Art, an online art gallery set up by BE OPEN think tank, a humanitarian initiative founded by international entrepreneur and philanthropist Elena Baturina, launches a new competition for emerging artists, aimed to support those whose art best represents their regional, cultural and ethnic identities – BE OPEN Regional Art.