Inclusive Design: Design for the Whole Population by Jeremy Myerson and John Clarkson offers a comprehensive framework for designing products, services, and environments that accommodate the widest possible range of users. Drawing on case studies from companies like Royal Mail, Fiat, and Tesco, the authors explore how inclusive design can be a strategic asset, not just a social obligation. The book connects engineering, design, and user research to show how inclusive thinking benefits businesses, aging populations, and society at large, making a case for universal usability as both ethical and economically smart.
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