Cracking the Millennial Market: How Art Businesses Are Tweaking Their Strategies to Target the Next Generation of Collectors

Cracking the Millennial Market: How Art Businesses Are Tweaking Their Strategies to Target the Next Generation of Collectors

Source: Artnet.

Millennials, now ages 21 to 38, offer huge new market potential for auction houses, dealers, and art advisers. They are the fastest-growing segment of collectors among high-net-worth clients surveyed last year by US Trust. Art dealers and auctioneers are getting creative to tap into the coveted new demographic. Read more